.It's Hammer time in the search-engine wars. Rapper-turned-entrepreneur MC Hammer is working on a search engine to compete with the majors. It's even got an offbeat name: Wiredoo.
Hammer introduced Wiredoo at the Web 2.0 Summit on Wednesday, offering a demonstration of the search engine and describing it as "deep search" and "relationship search" even as Google co-founder Sergey Brin was there, on site.
"It's not a 'competitive' attempt to recreate search, but it's much like a lot of the things we see happening today. It's like the iPhone coming out again and somebody saying, 'What's new now to make it better," Hammer told the audience. "You can always make things better. There's always the next version, added features."
Results that Go Deeper
Wiredoo is the answer to the question, "What could we do in the area of search relative to data to make it better?" Hammer admitted the world doesn't really need another search engine, but he said there was a use for something better. He asked the audience to imagine what the world would be like if Google's founders hadn't tried to improve search.
Wiredoo works to expound on relationships beyond keywords. Hammer drilled home the point that deep search is about displaying all of the information on any particular topic in a single experience. It's deeper than a general search query, he said. The search engine is not quite in beta.
Hammer offered an example of searching for "cars." He said it was not just about the car itself, but things related to the car, like insurance, who is driving the car, the price, the specs, the mileage, and other components. The same goes for homes. There is relationship between homes and the community, the size of the schools, and insurance costs. And if you type "90210" into Wiredoo, for example, you'd get results that show the crime rate, the schools in the area, the shopping options and so on.
Will It Work?
Without actually seeing or using it I can not say if it will work, but it sure does expand my vision as a artist. the music industry is changing at a fast pace and we have to think of other revenues of income. I think he is a genious for even thinking outside the box. What do you all think some are some neat things artist can do to help promote their music while making life easier for the everyday person. Looks like Hammer has come op with a dynamic way. "Why do you say that," you ask. it's evident. No one was talking about him until this came about. Hmmmmm makes you think.
